المصرفيون مجلة ربع سنوية تصدر عن المعهد المصرفي المصري
An effective internal marketing strategy
In recent years, the importance of Endomarketing has been recognized taking into consideration the fact that the members of an organization have a considerable influence on the generation of value perceived by the external client. It’s more and more common to see companies implementing marketing with an internal focus.
Download the following Report to know more about Endomarketing:
By Yasmine Amr- Researcher at Egyptian Banking Institute
