Data-driven Banking is about using data and analytics to better serve customers. It’s about using technology and analytical processes to aid in strategic planning and decision-making. A data-driven culture helps banks to be more agile because it gives them access to more information about their customers and competitors. This information is then used to respond quickly to market changes and adapt their strategies accordingly.
Download the following report to know more about Data-driven Banking:
By Donia Mustafa- Researcher at Egyptian Banking Institute