The word” Guerilla” was first used in military field during war to refer to the strategy of Guerilla attacks, which means a tactic of attacking the enemy with different groups when the counter party is not expecting it. Later, this name began to be used in marketing , more precisely in the book of Guerilla marketing by the American business writer Jay Conrad Levinson , published in 1984. The book talked about ways to get new customers for less, given that the most important element in that kind of advertisement is the creativity. It involves smaller market segments and the use of influencers to create word-of-mouth buzz
Guerrilla Marketing, in the financial sector, is a popular and effective marketing technique that focuses on generating buzz and engagement with targeted audiences. Guerrilla marketing campaigns in the financial sector often involve creative use of social media, events, and other non traditional marketing channels.
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